One of the most impactful projects I ever worked on hands down.

The creative team was unaware when this project began, that we would be documenting a momentous moment in one of the greatest athletes of modern times. Originally slated to cover the training process of going to the Tokyo Olympics, it became a project to advocate the importance of mental health.

The team was one the ground to see the anxiety of Simone as she suffered from the twisty’s- ultimately withdrawing from the games, and the team pivoted from our planned talking points to focus on supporting her as a media partner. The result was overwhelmingly positive as people commented on her bravery, and the FB Watch team for not exploiting her vulnerability.

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