As there were over 25M people across Meta platforms that were apart of at least one of the 34,000 groups supporting the LGBTQ community, my team was tasked with answering the question:

How do we amplify this community during Pride Month, what would truly make this community feel seen, and how could we authentically tell the stories of those living their lives fearlessly and in the open?

The answer was Acts of Pride a complete 360-campaign highlighting community members across our FOA’s, the vast interests and the day-to-day of how they define what Pride means to them, specifically.