What are the layers of humanity? What encapsulates the human experience?

These were the core questions the Meta Creative X team sought to answer through this riveting evergreen campaign. As a part of the wider creator incubator program, we leveraged multiple influencers, activists, artists and entrepreneurs, crafting each story to reflect a specific element of the human experience. The core insight was through the hills and valleys of our experiences it is the community who carries us through, who celebrates and fortifies, so that we can push through to our destiny.

This work felt authentic, raw, and healing, and served to solidify the We The Culture program as one invested in every aspect of the creator journey.

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